Behavior does not lie.™

Activate your brand strategy with industry-leading behavioral insights

What Makes iMR Different?

At iMR, we connect businesses with answers to challenging questions that other insight providers cannot. Leveraging advances in behavioral science, we have pioneered a suite of innovative analytics tools to access consumers' and decision-makers' conscious and unconscious processes.

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Deep Experience

With a broad knowledge of life science and major consumer verticals, our team brings vast expertise from both the consulting and client side of the insights industry.

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Global Capabilities

With expertise gained from fielding studies in more than 20 countries, our methodologies are designed to capture localized nuances while avoiding cultural biases.

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Predictive Business Intelligence

With integration across data sources for a 360º perspective, our more accurate view of the business can guide your winning brand strategy.

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Technology and AI Driven Operations

iMR leverages cutting-edge technology — including AI, with client approval — to enhance quality, accelerate delivery, and maximize ROI for our clients.

Our Toolbox

Not getting the answers you need to be successful?

Think different. Think better. Think iMR.

We have changed the marketing research paradigm to reflect how consumers think and behave for unparalleled insights.

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Our Approach

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Integration of Data Sources

We are experts at integrating primary and secondary data sources for more accurate and actionable results.

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Simulated Decision Environments

Our survey approach uses gaming-type exercises designed to mirror natural behavior and enhance the accuracy of findings.

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Implicit and Explicit Drivers

Our research is grounded in Behavioral Economics principles, enabling deep insights into latent and hidden drivers of behavior.

iMR research team reviewing global market data

Global Reach

Studies fielded in more than 20 countries — built by a team that reads the data the same way everywhere.

Research Backed by Science

Our methods have been stress-tested and proven to overcome the pitfalls of standard market research, providing a deeper and more precise understanding of your market.

Case Studies

Top Brands We've Worked With

(ISC)²Jazz PharmaceuticalsJanssen NeuroscienceEMD SeronoVir BiotechnologyCSL PlasmaAcceleron PharmaAbbVieDeborah Heart and Lung CenterKura OncologyBristol Myers SquibbCSL BehringSanofiThéaAmgenNovartisBayerBlount Fine FoodsCorelightMerckAzurRx BioPharmaBaltimore County, Maryland(ISC)²Jazz PharmaceuticalsJanssen NeuroscienceEMD SeronoVir BiotechnologyCSL PlasmaAcceleron PharmaAbbVieDeborah Heart and Lung CenterKura OncologyBristol Myers SquibbCSL BehringSanofiThéaAmgenNovartisBayerBlount Fine FoodsCorelightMerckAzurRx BioPharmaBaltimore County, Maryland

What Our Customers Are Saying

"The team consistently goes above and beyond my expectations in delivering strategic discussion prompting, high quality insights while also distilling key findings and recommendations to those items most important to our internal stakeholders."

Senior Leader, Fortune 500

"Believe it or not, this is the first time I am working with iMarketResearch and in me you have a cheerleader for life."

Senior Leader, Fortune 500

"Kudos to the whole team on helping our client look very smart in uncovering a significant issue with the data that they take as "gospel" to senior management. Despite the extra work, our perseverance to help educate them paid off in a big way, and we are a greatly valued partner to their team."

Senior Leader, Fortune 500