Brand Tracking (ATU) · Proprietary Tool 5 of 7
iATU 360™
Keep tabs on what really matters to the brand with a reimagined, laser-focused approach to tracking with added agility to monitor emerging issues as they arise.
Unique Advantages
- Addresses the shortcomings of classic trackers to provide an ongoing stream of insights that are strategic, intuitive, and actionable
- Unique approach that integrates attitudes, beliefs, behavior, promotion responsiveness, and actual market data using experimentation and exploration
- Offers longer-term value and flexibility with the ability to “stack” and mine data to address new questions from internal stakeholders
- More robust insights than traditional trackers, diminishing the need for other ad hoc projects on positioning, messaging, segmentation, etc.
What Questions Can iATU 360™ Help You Answer?
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Question 1
How is brand reputation changing over time?
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Question 2
Is the marketing campaign successful?
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Question 3
How is the brand benchmarking against the competition?
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Question 4
How aware are consumers of the brand?
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Question 5
How many people have tried the product?