Brand Positioning & Drivers · Proprietary Tool 2 of 7
iPosition™
Understand how a brand compares to competitors in the customers’ mind. This multi-dimensional approach can also simulate brand potential based on explorations of future strategy shifts.
Unique Advantages
- All insights are derived from revealed preferences and true market choices
- Innovative modeling that includes perceptual maps of your brand and competition
- Broad applicability to understanding brand positioning, messaging, and key drivers and barriers to your strategy
- Ability to simulate alternative strategies and measure potential impact rather than go through a long and expensive trial-and-error process
- Measures actual behavior rather than stated opinions
What Questions Can iPosition™ Help You Answer?
01
Product Position
How to position a product for success?
02
Brand Differentiation
How to best differentiate a brand to stand out?
03
Buying Decisions
What features are impacting buying decisions?
04
Customer Satisfaction
What are the key factors impacting customer satisfaction?