Demand & Forecasting · Proprietary Tool 1 of 7
iF™
Predict future trends based on new product introductions, product modifications, and messaging campaigns with simulation-based forecasting. The iF™ forecasting suite includes a foundational patient case-based forecasting solution, a modular and quick-turn approach, analog-based forecasts, and conjoint and fixed profile models. All with industry-leading and science-based adjustment techniques.
Unique Advantages
- Groundbreaking approach to adjusting decision-making biases developed on behavioral economics theory to yield greater precision than traditional methods
- Integrates survey and secondary data to model true behavior
- Validated accuracy at all stages of the product lifecycle
- Rapid reporting available for more time-sensitive initiatives
- Comes with built-in analytics to justify the forecast and help brand teams better understand future markets
What Questions Can iF™ Help You Answer?
01
New Product
What market share will a new product generate?
02
Market Events
How will market events impact demand?
03
Strategy
How will alternative strategies impact demand?
04
Product Label
How do changes in a product label impact demand?