Heuristics & Biases · Proprietary Tool 6 of 7
iSearch Heuristics™
Understand your customers’ decision-making process by knowing the information they need and how they combine the information until they feel comfortable making their final purchase decision.
Unique Advantages
- Measures the impact of both unique and well-known theoretical decision-making heuristics
- Allows for more actionable segmentation tied to distinctive heuristics used by different customer segments
- Provides a roadmap for how consumers make decisions in the real world
What Questions Can iSearch Heuristics™ Help You Answer?
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Question 1
What are the key heuristics customers use to make a purchase decision?
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Question 2
What heuristics most likely lead to the purchase of my product over the competitor's product?
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Question 3
What could I do during the purchase process to protect my brand position?
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Question 4
What are the biases that present barriers to the purchase of my product?