Message Testing · Proprietary Tool 3 of 7

iSearch™ Messaging

Optimize your messaging and create a more powerful brand story with our simulation-based approach grounded in behavioral economics.

Unique Advantages

Takes into account the selective attention that occurs naturally when consumers are exposed to messaging
Mirrors how consumers take in information and form an opinion in the real world
Taps into implicit decision-making processes that the audience may be unaware of or unwilling to share
Provides actionable metrics on message engagement, stopping power, persuasion and reach
Reveals the natural story flow that will optimize promotional materials

What is effective in promotion and advertising?

What messages draw the most attention? What messages go naturally together?

How to tell the story effectively?

What product features matter most to customers?